Sales — What are missed calls costing you in listings?
Not every missed call is a vendor lead — so we separate call types first. Use the prompts below to guide the conversation. If they don't know a number exactly, steer them to a reasonable estimate together.
Call Volume & Mix
Total inbound calls per day40
"Roughly how many calls does your office take in a day — across everyone?"
5200
% that are sales-related calls35%
"Of those calls, what percentage would you say are genuinely sales-related — buyer enquiries, vendor leads, inspection requests?"
5%80%
Typical mixed agency: 25–45%. Pure sales offices run higher.
% of sales calls currently missed25%
"How often do you think a sales call goes unanswered — after hours, peak periods, everyone on another call?"
5%60%
Industry benchmark: ~27% of business calls go unanswered.
% of missed callers who don't call back40%
"Of those missed calls — what percentage do you think genuinely move on and don't give your agency another chance?"
20%80%
Some callers will try again or wait for a callback. Others go straight to a competitor. 40% is a conservative starting point.
Deal Profile
Call-to-listing conversion rate8%
"Of the sales calls you do answer — what percentage actually turn into a listing or a deal?"
1%30%
Most agencies: 5–12%. Use their real number, not best-case.
Average commission per deal
Residential ~2–2.5% of sale price. Commercial significantly higher.
$
Working days per year
Avg connected call duration2.5 min
Rello overage rate$0.40 / connected min
Inbound plan (for ROI multiple)$1,500/mo · 900 min included · $0.40/min overage
ROI multiple basisannual revenue leakage ÷ annual Rello cost
Trial duration14 days
Revenue recovery (conservative)70% of potential
Callers who don't call backset by slider (20–80% range, default 40%)
Conversion applied totruly lost callers only (missed × lost rate)
Miss rate industry benchmarkInvoca / BrightLocal AU research
What Inaction Is Costing You
Sales calls missed per year
Calls that ring out or hit voicemail
—
Listing opportunities lost to competitors
65% of missed calls don't call back × your conversion rate
—
Annual revenue leakage
Lost listings × average commission
—
Monthly revenue at risk
—
💡
These are conservative — a caller who hits voicemail doesn't wait. They call the next agency on the list.
Property Management — What does a dissatisfied tenant actually cost?
For PM the pain is responsiveness — tenants calling after hours, getting voicemail, waiting 12+ hours. That frustration drives churn, and churn has a hard dollar value. These questions any PM or principal can answer without needing call data.
Your Rent Roll
Properties under management150
"How many properties are you managing right now?"
201,000
Annual management fee per property
Typically 7–10% of weekly rent. AU range: $1,800–$2,400/yr.
$
Annual churn rate on rent roll18%
"In a typical year, what percentage of landlords or tenants exit — either they leave or move the property to another agency?"
5%45%
Industry average: 18–25%. Most agencies underestimate this.
After-Hours Responsiveness
After-hours / overflow PM calls missed per day8
"How many PM calls do you think go unanswered after hours or during overflow — in a day?"
160
% of missed PM calls causing dissatisfaction60%
"Of those tenants who can't get through — how many do you think genuinely feel let down by it?"
20%95%
Research: 67% of tenants cite poor communication as top reason for leaving.
% of dissatisfied tenants driving property churn20%
"Of those tenants who feel let down by response times — what percentage do you think eventually push the landlord to move the property elsewhere?"
5%60%
Applied to unique tenants, not raw call events. Keep conservative — 10–20% is very defensible.
Avg PM call duration (connected)3 min
Rello overage rate$0.40 / connected min
Avg PM calls per tenant per year4 (maintenance, rent, lease, inspections)
Frustrated events → unique tenantsevents ÷ 4
Sanity capproperties at risk ≤ total annual churn
Re-leasing cost per lost property1.5 weeks rent (~$825)
Frustrated call events ÷ avg 4 PM calls per tenant/yr
—
Properties at churn risk from poor service
Dissatisfied tenants driving landlord exits
—
Management fee revenue at risk
Properties at risk × annual fee per property
—
Re-leasing cost on churned properties
Advertising, admin, letting fee per vacancy
—
Total annual cost of missed PM calls
Management fees lost + re-leasing costs
—
💡
Every unanswered after-hours call is a trust withdrawal. Tenants don't always complain — they tell the landlord at renewal time.
With Rello AI
Revenue protected in trial (14 days)
Proportional annual exposure over trial period
—
Estimated trial cost
$0 setup · $0.40/min connected calls
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Net annual saving with Rello AI
Revenue exposure eliminated minus $5,880 Rello cost
—
Annual ROI multiple
Cost avoided ÷ Rello annual cost ($5,880)
—
Property Management Verdict
Adjust the sliders above to generate your PM verdict.
📉 $0/yr at risk
🏠 0 properties
🛡️ Net saving: $0
⚡ ROI: 0×
📊
After 14 days with Rello AI, you'll know exactly how many PM calls you were missing, what tenants said, and when — giving you the real data behind these estimates for the first time.
